Modeling tips: get an agent (what?)

So, there you are. You've followed trough everything I told you last week and now you have 5, maybe 6 agencies offering you a deal. What to do?

Exclusive or not?
The first question is whether you want to be with one single agency, or several. There is no easy answer to this question. Logic tells us that more agencies mean more work, and more of a hassle as well. If you are represented by 3 agents, you will have to update schedules and coordinate portfolio shoots. So if you wanted an agency to get rid of the hassle, exclusivity may be the answer. If you are trying to maximize the number of shoots (and income), then you might want to have more agencies out there trying to find work for you. Unless of course you get a great deal from an internationally renowned agent to sign an exclusive contract.

Avoid scams
Make sure you check your agencies before signing up. Check BBB, look for blacklists and check out thier reputation on modeling discussion forums in your region. Contact models and photographers you know and ask them if they know the agency. Like with photographers, you can check in advance for not-ok signs (see my earlier article):

• The agency requires advance payments;
• The agent has no office;
• Agency commissions over 25%;
• The agency promises you the world;
• The agency does not comply to local regulations;
• Advertisements (most reputable agencies don't advertise. They simply don't have to).

Like with photographers, seeing these signs does not mean these guys are crooks by definition, but be extra careful if you see such a sign.

Aspects to base your choice on
When picking an agency, take a closer look at the work of their photographers. Are they any good? Do they publish in magazines? Similarly, look at the models of the agency. Their achievements tell you a lot about what to expect for yourself. And obviously, look at the offer. How will they help you? Will they help you building a portfolio for instance? What's in the small print of the contract? What contract duration do they offer? It is generally not a very good idea for starting models to sign contracts with duration of more than 2 years.

More resources:
Exclusive vs non-exclusive, the arguments
about scams
BBB
why to get an agent
how to get an agent

modeling tips: Get an agent (how?)

Finding an agent is much like finding a job: you check out what jobs are available, check on the companies you consider working for, make contact, have an interview, receive an offer and make a selection. It’s as simple as 1-2-3. Not convinced? Check the steps below.

Google is your friend
It seems ages ago that we had to bring out the printed yellow pages if we wanted to look up a company. Of course, you can still use this book, most firms keep updating their presence in the yellow pages. But you can also type ‘modeling agency’ and the name of your city or region in Google and you’ll find a large amount of firms to choose from. Note that not all these firms are actual modeling agencies. Some are, but some others offer ‘other services’ involving pretty ladies and some are just scams. You’ll pick out the first type pretty easily, the second is a little harder to recognize. If you’re in the US or Canada, check the BBB (see link below). Next week’s blog article will tell you more about things to look for and not to look for in an agency.

Contact them
This is very basic knowledge, but so many models don’t get it. Don’t wait at home (or in the mall) for some talent scout to find you. Go find them! Pick up the phone and tell them you want to meet them. Once you have the interview, make sure you are in time, bring a couple of good pictures and a Z-card (provided you have sufficient usable pics). You don’t need a completed portfolio yet, these guys know how to base their opinion on a couple of pictures, provided they are not shaken holiday snapshots of course.

During the interview, be you. There is no need to act as if you are someone else. They’re interested in you, not in someone else. More important, make it a two-way interview. This is not only about what you can offer them, you’re also there to find out what they can offer. How are their (former) models doing in the business? Can they show samples of the work of their photographers? Does the type of work they provide fit your wishes and character? Obviously, you will also want to know about payment and such practical stuff.

Be selective

Visit several agencies and await their propositions. Compare what they have to offer, and be critical about extremely positive promises. If it sounds too good to be true, it probably is. Next week’s article will also give you a couple of things in mind when choosing an agency.

More resources:
BBB
do’s and don’ts

why get an agent? (last weeks' article)

choosing an agent

modeling tips: Get an agent (why?)

Some models simply make it on their own. Some models simply have the business skills an talents to make it as a freelance model. Other models need an agency to get their things done. But even if you have the talent to be a great freelance model, you might want to consider signing up with an agency. Here’s why.

No hassle
Let me guess. You want to focus on modeling, not on paperwork, sending bills, calling photographers to send your TFP-pictures, finding clients and so on and so on. That’s where the agent comes in. He (more often: they) takes care of this stuff you don’t want to loose your time on. The employees of the agency are your employees; they support you, allowing you to focus on what you do best: modeling.

But there is more. A good agent will not only take care of the hassle, they will do things you can not do yourself. They will help you build a portfolio, a reputation and even your skills. The bottom line is that they will earn money if you earn money, so they turn their efforts toward you earning money. It is in their interest that you have a great portfolio, that you get loads of exposure and that you get to work with photographers that you can learn from.

Clients
Let’s pretend you’re a client, looking for a model. Where would you go? Would you spend your precious time searching the web for someone specific or rather pay a modeling agency to do it for you? Clients go to modeling agencies. So if you want clients, go there too.

Better still, agencies work as a selection mechanism. Clients that go to booking agencies are the ones that are willing to pay for quality. So these are most likely to be professional clients; they will probably hire a good photographer as well, and a good make-up artist. They are also likely to be safe clients (check my earlier article on safety).

More resources:
Whats the big deal about being a signed model?
how to get an agent
choosing an agent