Sex sells. No need to be shy about that. Advertisers use models that look sexy to sell their products. If a model wants work, she (and he too) will need to be able to look sexy. And it has to show from the model's portfolio as well.
Who needs nudity?
Don't go filling up your porfolio with naked pictures of yourself, that's not how it works. Nothing wrong whith nudity, but being naked and looking sexy is not the same thing. In fact, most of the good nudity photos are not even erotic, they are figurative. And you can look sexy with your clothes on, probably even sexier than you look naked. The suggestion of nudity can arouse more than actual nudity. Likewise, a seductive look can even make a close portrait look sexy.
Color code
There is ample annecdotical and scientific evidence that men associate the color red with sexy. So, red clothes and red lipstick will help you look sexy. Blushing cheeks help as well. Psychological tests have shown that even a red background adds to the sexieness of the person pictured. For male viewers that is, women tend to be less sensitive to this particular color association.
Feel sexy = look sexy
It sounds simple and it is. If you feel sexy, you will look sexy. I will make your looks more seductive and send natural blushes to your cheeks. So, forget about that photographer and anyone else in the studio and start thinking about the last time you felt particularly sexy. No matter what it is, as long as it works for you. DOn´t get carried away though.
Let mother nature help you
Did you know that mother nature has a simple trick to help people reproduce? Women look sexier in the days after thier ovulation. That's when they are fertile, so that's when moter nature wants them to breed. So mother nature makes subtle changes to your looks during that fertile stage. They are hard to notice by themselves, but they do make you look sexy. So if you can, plan a sexy shoot halfway your period. sorry, this one is useless for male models.
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